Brand & Experience Director
Claris Hofman
Claris Hofman shapes the brand identity and experience of O, ensuring every touchpoint reflects the studio’s refined material language and creative vision. With a background in textile and product design and a strong sensibility for narrative and aesthetics, Claris brings a holistic approach to how the brand is seen, felt, and experienced across all platforms.
Driven by a passion for quiet luxury and timeless expression, she blends strategic clarity with emotional storytelling—drawing inspiration from material culture, visual harmony, and the subtle details that define perception. Her meticulous eye for consistency and experience design ensures that O delivers not only exceptional textiles, but a cohesive and memorable brand universe.
Under her direction, O has developed a reputation for delivering a highly refined and cohesive brand experience that unites material innovation with emotional storytelling. Claris believes in the transformative power of design-led branding—and in creating experiences that inspire clarity, desire, and lasting connection with every interaction.