Growth Partner
Hanedi Elleuch
Hanedi Elleuch is the CEO and strategic force behind Founders’UP, Minnaro’s Growth Partner responsible for scaling O into a globally recognized textile brand. With a strong background in business strategy, brand expansion, and international partnerships, Hanedi brings a sharp, forward-thinking approach to building companies that grow beyond design into global ecosystems.
Driven by a passion for structured growth and meaningful brand positioning, Hanedi focuses on aligning creative excellence with scalable business strategy—helping O expand its reach across international markets, premium partners, and high-value collaborations. Her expertise lies in transforming strong creative identities into category-defining global brands.
Through Founders’UP, she ensures O is not only producing exceptional textiles, but also building the right strategic foundations, partnerships, and global presence to thrive at scale while staying true to its design DNA.
Under her direction, Founders’UP has developed a reputation for building and scaling design-led brands into globally positioned leaders, combining strategic clarity with creative excellence. Hanedi believes in the transformative power of strong brand systems—and in creating ecosystems that inspire growth, connection, and long-term value.